The 50th annual Earth Day is fast approaching and SCALES would like to celebrate with an announcement. It is rumored that Senator Gaylord Nelson of Wisconsin was inspired to found Earth Day after seeing a three million gallon oil slick in the Santa Barbara Channel and what began as a single day in 1970 has become an annual event celebrated by more than 193 countries around the world. Whatever the reasons for their origin, as anglers, SCALES appreciates the efforts to protect our natural playgrounds. Furthermore, we would like to celebrate Earth Day 2020 by announcing a new partnership with Unifi and their REPREVE recycled performance fiber.
Unifi, a leading global textile solutions company, transforms recycled plastic bottles into REPREVE, a durable, high-quality performance fiber, and this fabric is found in brands like Volcom, Quiksilver, Aeropostale, and now, SCALES. 35 billion plastic bottles get dumped into landfills every year in the United States alone. Furthermore, as we mentioned in a previous blog, plastic is one of the most common sources of marine debris. To top it all off, these bottles can take up to a thousand years to degrade. As we’re out on the water daily, this doesn’t sit well with us or our new partners at Unifi.
To ease the burden on our environment with a sustainable solution, Unifi started to put those bottles to good use into their REPREVE fabric and the results have been wildly successful. To date, the company has recycled over 19 BILLION plastic bottles and expects to hit 20 sometime this year. While that’s a huge number of bottles that won’t be making their way to our oceans or landfills, the project attacks the problem from the other side as well. By using recycled material, REPREVE helps to conserve petroleum, water, and energy while emitting fewer greenhouse gasses.
Look for REPREVE in all of SCALES’ Performance and PRO Performance products and we look forward to seeing you on the water soon.